From Spark to Shine ✨
hello baabs wasn’t born in a boardroom — it came from a messy, painful chapter in my life. Amid a long divorce, I found an e‑commerce course that felt like a lifeline. I’d always loved style, art, and design, but corporate life had dimmed my spark. Jewelry, my first love, became the way to reclaim it.
The very first piece I curated was the Retro Flair Bangle. It spoke to me on a personal level — I have it in all six colors and can’t help but smile extra large every time I wear one. That piece set the tone for the brand: bold, joyful, and unapologetically fun.
The name hello baabs is a silent tribute to my dad, who gave me the nickname Baabs — and still calls me that to this day. It’s a reminder that no matter how far I go, I carry the love and support of family with me.
Our brand colors, shades of teal, are inspired by the ocean — my happy place, with toes in the sand and listening to the waves. hello baabs reflects that energy: fun, happy, full of color, and all about self-expression in a bold, unapologetic way.
What started as a personal outlet quickly grew into a jewelry brand that amplifies. Our pieces aren’t just accessories — they make a statement. When you wear hello baabs, you’re declaring: You belong. You matter. You shine. 💖
Thank you for your ongoing support - I’m so grateful to have each of you on this journey with hello baabs (remember: it’s a short “a,” like the sound a sheep makes 🐑!). This brand is more than mine — it’s ours.
What Makes hello baabs Jewelry So Special ✨
Every piece of hello baabs jewelry is carefully curated to make you want to wear it. Bold, colorful, and full of personality, it’s the kind of jewelry that puts a smile on your face the moment you slip it on.
But it’s not just about fun — our pieces are lightweight, so they’re easy to wear all day, durable, so they stand up to everyday life, and timeless, so you can stack, mix, and love them for years to come. They fit seamlessly into all life stages and styles, adding just the little extra to your outfit to make it shine. Each piece is a little spark of joy, a pop of color, and a reminder to express yourself boldly — because life’s too short for boring accessories.
Here’s to more bold, beautiful, unapologetic shine — together.
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