So… how did Hello Baabs come to life? The short version: I was in the thick of a long, messy divorce when I stumbled on a course about starting an e-commerce business. The timing? Chaotic. The opportunity? Sparkly. And honestly, it felt like a lifeline.
But let’s rewind a bit.
I’ve always been a creative soul. Big, bright, over-the-top art? Yes, please. In college, I studied art, graphic design, and marketing—and while my degree says “marketing,” my heart has always screamed “MAKE STUFF!” Over the years, my career took me deeper into strategic and operational roles, and the creative spark started to fade under spreadsheets and meetings.
Still, my love for jewelry never left. (Honestly, are you surprised? Jewelry is just wearable art.) In my twenties, I tried my hand at selling Lia Sophia jewelry. I adored the pieces—but sales didn’t come naturally. I could sell, sure, but my real passion was always in the creative, visual side: the branding, the styling, the storytelling.
Then came life as a working mom of three boys, where finding time for creativity meant sneaking in late-night bead sessions, the occasional crochet project, helping out at a friend’s floral shop, or even designing backyard landscaping just to feel something artsy again.
When I came across that e-commerce training during my divorce, everything clicked:
✨ I didn’t have to make the products myself ✨ I didn’t have to carry inventory or ship anything ✨ I could curate bold, joyful jewelry I love ✨ And I could finally flex my creative muscles again
Cue the lightbulb moment—and say hello to Hello Baabs.
What started as a business quickly turned into something bigger. A creative outlet. A source of confidence. A love letter to my own transformation. Hello Baabs doesn’t just fill my cup—it overflows it. It’s helped me learn the ins and outs of e-commerce and rediscover parts of myself I had tucked away.
At its core, Hello Baabs is a celebration of bold, beautiful jewelry—pieces that speak before you do. They’re bright, chunky, full of attitude, and unapologetically fun. Because when you wear something that feels like you, the confidence follows.
And that’s what Hello Baabs is all about—showing up boldly, beautifully, and exactly as you are. 💖
