About Baabs

So… how did Hello Baabs LLC come to life?

During a major life transition, I stumbled across a course about starting an e-commerce business—and something clicked. I’ve always been creative at heart. I studied art, graphic design, and marketing in college, but over time, life became more about spreadsheets, meetings, and everyday responsibilities than creativity.

Still, my love for jewelry never faded. To me, jewelry has always felt like wearable art. In my twenties, I even sold Lia Sophia jewelry and realized what I loved most wasn’t just the jewelry itself—it was the branding, styling, storytelling, and the confidence a bold accessory could bring.

As a working mom of three boys, creativity started showing up in small ways—late-night projects, floral design, random DIY moments—but I knew I was missing a bigger creative outlet.

Then I discovered the world of e-commerce and realized I could curate bold, joyful jewelry I genuinely loved while reconnecting with my creative side again. That spark became Hello Baabs LLC.

What started as a business became something much bigger: a celebration of self-expression, confidence, creativity, and rediscovery. Hello Baabs LLC is all about bold, colorful, unapologetically fun pieces that help people show up exactly as they are—confident, vibrant, and impossible to ignore. 💖